Apple Music surpasses Spotify in US subscribers

BY LEAH WILLIAMS
Posted on FEB 15, 2019

Spotify remains a dominant player globally, while Apple's growth rate propels faster in the U.S., the world's largest market for music.

Spotify Technologies has recently been surpassed in terms of US subscribers. According to Digital Music News, an anonymous source revealed the unofficial news, which positions Apple Music ahead of its primary competitor, as well as Tidal, Sirius XM, and even more popular music streaming services.

Apple Music and Spotify now have more than 20 million subscribers across the country, according to the undisclosed source, noting that exact numbers are vague to protect confidentiality.
While exact figures remain unknown to the public, the report confirms Apple Music has taken the lead.

Distinguishably, Apple Music projects a stronger growth rate in the US, which could lead to further users signing up in the near future.

User engagement is a substantial factor to be considered, which Spotify is observed to be lacking. Spotify's numbers continue to fail in matching that of Apple Music.

Apple Music had from 21 million to 21.5 million subscribers in the U.S. as of last week, while Spotify had between 22 million to 22.5 million, according to unnamed executive sources cited by the Financial Times.

Last year, Apple had 13 million U.S. subscribers compared to Spotify's 17 million subscribers. The sources expect Apple to match Sportify's U.S. subscriber numbers by next month as it successfully drives iPhone users to its other services.

Apple recently demonstrated its edge over Spotify as musician Drake released his new album "Scorpion," which is expected to be the biggest album of the year. In the first 24 hours of release, "Scorpion" streamed on Apple Music 170 million times and 130 million times on Spotify

 

 

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