Google Adsense announces policy changes

BY KYLE BATES
Posted on AUG 28, 2019

The largest advertising company online makes a change.

Google Adsense is making some changes. The tech giant announced Wednesday that some changes are coming to the advertising platform.

"In September 2019, we're launching changes to some of our content policies across our publisher products (AdSense, AdMob, and Ad Manager)," Google said in an email sent out to publishers.
Google cited concerns from publishers as its main reasoning for implementing the change.

"One of the top requests we hear from publishers is that they want us to simplify and streamline our policies," said Google.

Among the policy changes coming include:

Google Publisher Policies, which outline the types of content we won't monetize through any of our publisher products. These include: Illegal Content, Child Sexual Abuse Material & Pedophilia, Sexually Explicit Content, Adult Themes in Family Content, Intellectual Property Abuse, Endangered or Threatened Species, Dangerous or Derogatory Content, Enabling Dishonest Behavior, Misrepresentative Content, Malicious or Unwanted Software, and Mail Order Brides.

Google Publisher Restrictions, which outline the types of content which will receive restricted sources of advertising. These include: Sexual Content, Shocking Content, Explosives, Guns, Gun Parts & Related Products, Other Weapons, Tobacco, Recreational Drugs, Alcohol Sales and Misuse, Online Gambling, Prescription Drugs, and Unapproved Pharmaceuticals and Supplements. Google Ads (formerly AdWords) will continue not to serve on any of this restricted content; it will only receive ads from other advertising products or via the use of direct deals between publishers and advertisers.

Alignment across our publisher products, bringing simplicity, consistency, and ease of understanding, regardless of the product(s) you choose to use