Google proposes privacy standards to protect web data

BY JONAH RYAN
Posted on SEP 22, 2019

The 'sandbox' would allow personalized ads without sharing too much info.

The web's most dominate company is making waves with a Thursday announcement proposing new privacy standards to protect web browsing data.

"We have a great reputation on security. [] I feel the way we earned that reputation was by really moving the web forward," Justin Schuh, Google's engineering director for Chrome security and privacy told me. "We provide a lot of benefits, worked on a lot of different fronts. What we're trying to do today is basically do the same thing for privacy: have the same kind of big, bold vision for how we think privacy should work on the web, how we should make browsers and the web more private by default."
Some browsers also already implement a very restrictive form of cookie blocking. Google argues that this has unintended consequences and that there needs to be an agreed-upon set of standards. "The other browser vendors, for the most part, we think really are committed to an open web," said Schuh, who also stressed that Google wants this to be an open standard and develop it in collaboration with other players in the web ecosystem.

According to Google, limits will be places on what information APIs can collect on users, a move that essential more aligns the company with privacy advocates. The announcement was met with applause and skepticism.

"There's definitely been a lot of not intentional misinformation but just incorrect data about how sites monetize and how publishers are actually funded," Schuh stressed.